who we are

our mission

we are committed to simplifying the lives of active families, for the better.

meet our founders: Heather + Roger

our vision

establish Christ as our example in life and leadership

Just like the roots of a beautiful, strong oak tree, we envision alignment with the principles found in the Bible and the example of Jesus Christ as our guiding light for how to lead and love people well.

equip active families with every day essentials

We create simple and sustainable innovations, solutions and systems for their everyday essentials + routines (in life and business)

empower servant-hearted leaders + influencers

Empower servant-hearted leaders + influencers to work together.

elevate the direct sales industry.

We believe direct sales should be synonymous with professionalism, integrity, and innovation. We’re here to rewrite the narrative- trading the old “pyramid” perception for something far more meaningful: a thriving oak tree, where every branch matters, growth is organic, and strength comes from deeply rooted values. Our model is built on service, transparency, and real connection, not hype or pressure. By setting a higher standard, we aim to lead with excellence and build something lasting that others are proud to be part of.

encourage cancer thrivers and their caretakers

By contributing a percentage of our profits to a foundation providing clinically proven, ground-breaking cancer vaccines and resources
By contributing a percentage of the retail sales of our "renewal" products towards the research efforts of future cancer vaccines and treatments
By celebrating those who have lost their lives or love ones and who have selflessly cared for others going through the nightmare of cancer.

our core values

click the links below to learn why we chose these 12 values

sustainability

We chose sustainability because we believe true beauty shouldn’t come at the cost of the planet or future generations. Sustainability is one of our core values because we’re committed to...

sustainability

We chose sustainability because we believe true beauty shouldn’t come at the cost of the planet or future generations. Sustainability is one of our core values because we’re committed to...
loyalty

We chose loyalty because relationships matter more than transactions. Loyalty is about showing up consistently- for our customers, our team, and our mission. We’re building something that lasts, and that...

loyalty

We chose loyalty because relationships matter more than transactions. Loyalty is about showing up consistently- for our customers, our team, and our mission. We’re building something that lasts, and that...
who not how

We chose who not how because we believe we’re not meant to do this alone. Instead of getting stuck in “How will I do this?” we ask “Who can help...

who not how

We chose who not how because we believe we’re not meant to do this alone. Instead of getting stuck in “How will I do this?” we ask “Who can help...
profitability

We chose profitability because impact requires resources. We believe profitability is not only possible- it’s essential for sustainability, generosity, and freedom. We don’t shy away from talking about money, because...

profitability

We chose profitability because impact requires resources. We believe profitability is not only possible- it’s essential for sustainability, generosity, and freedom. We don’t shy away from talking about money, because...