core values

sustainability
We chose sustainability because we believe true beauty shouldn’t come at the cost of the planet or future generations. Sustainability is one of our core values because we’re committed to...
sustainability
We chose sustainability because we believe true beauty shouldn’t come at the cost of the planet or future generations. Sustainability is one of our core values because we’re committed to...

loyalty
We chose loyalty because relationships matter more than transactions. Loyalty is about showing up consistently- for our customers, our team, and our mission. We’re building something that lasts, and that...
loyalty
We chose loyalty because relationships matter more than transactions. Loyalty is about showing up consistently- for our customers, our team, and our mission. We’re building something that lasts, and that...

who not how
We chose who not how because we believe we’re not meant to do this alone. Instead of getting stuck in “How will I do this?” we ask “Who can help...
who not how
We chose who not how because we believe we’re not meant to do this alone. Instead of getting stuck in “How will I do this?” we ask “Who can help...

profitability
We chose profitability because impact requires resources. We believe profitability is not only possible- it’s essential for sustainability, generosity, and freedom. We don’t shy away from talking about money, because...
profitability
We chose profitability because impact requires resources. We believe profitability is not only possible- it’s essential for sustainability, generosity, and freedom. We don’t shy away from talking about money, because...

diversity
We chose diversity because every story matters. We believe the Kingdom of God- and the world we want to help shape- is beautifully diverse. That means welcoming people of all...
diversity
We chose diversity because every story matters. We believe the Kingdom of God- and the world we want to help shape- is beautifully diverse. That means welcoming people of all...

biblical wisdom
We chose biblical wisdom because we believe true wisdom comes from God. Proverbs 2:6 says, “For the Lord gives wisdom; from His mouth come knowledge and understanding.” We strive to...
biblical wisdom
We chose biblical wisdom because we believe true wisdom comes from God. Proverbs 2:6 says, “For the Lord gives wisdom; from His mouth come knowledge and understanding.” We strive to...